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This can also hurt Amazon retailers who, despite selling a higher quality product, may have trouble standing out among competitors with falsely positive reviews.

This hurts consumers who may not be able to identify fake reviews and possibly end up purchasing a low-quality product. Since Amazon's search algorithm won't always weed out fake reviews, a product that has more 4- and 5-star reviews may appear higher in the search results than a product with just a handful of positive reviews, even if the product with more reviews has mostly fake ones. Sabatini pointed out that fake reviews can cause lackluster products with manipulated ratings to appear at the top of search results. Whether you're a consumer or an Amazon retailer, there are several reasons why you should care about fake reviews. 'On the other hand, negative fake reviews are a tool used by sellers and brands to discourage people from buying a competitor's product.'

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'These reviews tend to exaggerate a product's quality and usefulness,' Sabatini said. Enjoy online streaming of Popular Bengali Movies videos on Disney+ Hotstar - one stop destination for all latest TV shows, blockbuster movies, live sports and live news. Sabatini noted that they're sometimes used by brands and third-party sellers to mislead people into purchasing their products.

There are several reasons why fake reviews exist.

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'In return, these users may receive refunds and free products.' 'In some cases, the seller will contact the buyer and ask them to write a particularly glowing assessment,' Sabatini said. 'These reviews may be written by Amazon users on behalf of a brand or third-party seller, even though the reviewers themselves have not purchased or used the product.'Р”Р‡ake reviews are also written by people who have actually bought or tried the product. 'Often they are particularly glowing or negative,' Sabatini said. Lisa Sabatini, an editor on the Reviews team at Insider, defines fake reviews as inauthentic buyer assessments of a product. Fake reviews on Amazon are more common than you might think - there's entire websites dedicated to weeding out these intentionally deceptive reviews.

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